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Our Process: Audit, Optimize, Manage
Every engagement follows the same clear path, from finding what’s broken, to fixing it, to keeping it improving over time — all inside one fixed monthly price, from day one.
1
Audit
Find what’s incomplete, outdated, or working against you right now.
2
Optimize
Fix it, and fill in the gaps competitors are already winning on.
3
Manage
Keep it improving with ongoing posting, monitoring, and reporting.
STAGE ONE
Audit: Finding What's Actually Broken
We start by pulling your profile apart against the signals Google uses to rank local businesses, not a generic checklist copied from a blog post. You get a clear, written picture of where you stand and what’s costing you visibility, with each finding tied to something you can go check yourself.
- Full category, attribute, and NAP consistency check
- Photo, video, and content completeness review
- Review volume, rating, and response-rate benchmark against local competitors
What the written audit findings look like
STAGE TWO
Optimize: Fixing It, Properly
Every finding from the audit gets a fix, prioritized by what will move the needle fastest — usually category and NAP corrections first, since those affect whether you show up for a search at all.
What changes during the optimization pass
- Categories and attributes corrected and expanded
- Business description and services rewritten for search and for people
- Photo and video library refreshed
- Products and services listings structured
- Hours and service area configured correctly
- Messaging and booking options configured
STAGE THREE
Manage: Keeping It Ahead
Optimization isn’t a one-time event — a profile left alone starts sliding back within a couple of months. Our monitoring keeps watching your profile and your competitors every day, and your specialist steps in whenever a finding needs a human decision rather than an automated fix.
- Regular Google Posts and profile updates
- Timely, on-brand responses to every review
- Ranking and competitor tracking on Growth, plus plain-language reporting on every plan
What ongoing tracking looks like
What a Typical Engagement Looks Like
Timelines vary by category and competition, but most engagements follow this shape.
WEEK 1
Audit & Discovery
We review your profile, deliver a written audit, and agree on priorities together — plus confirm which fixed monthly plan fits your business.
WEEKS 2 TO 4
Optimization
Categories, content, photos, products, hours, and service area get set right across your profile.
ONGOING
Management & Reporting
Posts, reviews, and rankings are monitored continuously, with a regular report on what changed — billed at the same fixed monthly rate throughout.
Curious Where Your Profile Stands Today?
Get a free audit and see exactly what stage one would find for your business.
Free, no-obligation audit. No lock-in contract.